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Level 4 · ages 16–18OECD FLEarn

Startup: business model & revenue

🎯 Goal: Understand a business model: solve a customer problem, how it earns revenue, costs, and profit.
A business model answers: what you sell to whom, how it earns revenue, the costs, and whether it profits. Profit = revenue − costs; you need customers who truly need it.

Let’s explore

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Start from a customer problem and how your product solves it.
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Define revenue sources: product sales, services, subscriptions…
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Track costs to know profit/loss: profit = revenue − costs.

Practice activity

✏️ Sketch a small drink stall: what, for whom, revenue and costs from where?
Worked example: A juice stall: sell juice to students near school (quench thirst). Revenue per cup sold. Costs: fruit, cups, space rent. Profit = revenue − costs; needs enough real buyers.

Quick quiz

1. A business model starts from?
→ A customer problem/need
2. A "revenue source" is?
→ How the business earns money
3. Profit =?
→ Revenue − Costs
4. A successful product needs?
→ Customers who truly need it
5. Track costs to?
→ Know profit or loss

🎯 Real-life mission

Sketch a business idea: what you sell, to whom, and where revenue comes from.
Open the interactive app →

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Rùa Vàng — Financial education for Vietnamese children · Aligned with OECD/INFE
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