🚀 Startup Academy: 30 lessons, 8 clusters

Learn startups properly, free and bilingual — from “does anyone need this idea?” to fundraising, cap tables, shareholder agreements and scaling. With real Vietnamese cases and a founder role-play game.

Guides by topic

The 30-lesson roadmap

💡 Foundations & Ideas

• Start from a real problem — pick one WORTH solving
• Good ideas often look "unsexy"
• Zero to One — create rather than copy
• Founder–market fit: why YOUR team

🎯 Customers & Validation

• Talk to users — The Mom Test
• Segments & customer personas — pick the right “beachhead”
• MVP & the Build–Measure–Learn loop — learn fast, spend little
• Product–market fit — when the market PULLS the product

🧩 Business Model & Planning

• Business Model Canvas — your whole model on one page
• Pricing & revenue models — price by VALUE
• Unit economics — is each customer profitable?
• The planning set: business — financial — marketing
• Operations plan, roadmap & OKRs

📈 Growth & Operations

• North Star & the AARRR funnel — measure what matters
• Do things that don’t scale — to understand customers and create "wow"
• Growth channels & retention — test with discipline, read cohorts
• Operations: process, cash flow, costs — runway & burn
• Sustainable scaling — scale WHEN the model works, not to go find one

👥 Team & Leadership

• Co-founders & vesting — pick the right person, split the right way
• Early hiring, culture & headcount planning
• Leadership & decision-making under uncertainty

💰 Fundraising

• The fundraising landscape & the rounds — the big map
• Valuation, dilution & the cap table — three core formulas
• SAFE / convertible note / preferred shares — reading a term sheet in numbers
• Pitch & data room — tell it in numbers, prove it in files
• Cap table across rounds — simulating dilution Seed → A → B → C

⚖️ Legal & Shareholders

• Incorporating a company & ESOP — company type, charter capital and the employee share pool
• A sample shareholders’ agreement — reading the "rules of the game" that protect founders and investors alike

🧭 Ethics, Risk & Grit

• Failure, ramen profitable & grit — survive on cash flow, not luck
• Ethics, risk & avoiding traps — decency is what lasts